Sports Fans experience pleasure and satisfaction with successful teams,” writes Baylor University marketing professor Kirk L. Sports Success can, of course, be conveyed in a lot of ways with the most recognizable way in sports being through simply attracting the best talent and winning matches on the Field of Play, but another more salient means is to strengthen the franchise brand and reach. Near-Field Technologies Products offers the sports franchise the opportunity to seamlessly leverage this principle and thus increase spectator value and increase revenue.